SEO
 (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic search results.

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).

Search engines are like libraries for the digital age. Instead of storing copies of books, they store copies of web pages. When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results. To do this, it uses a computer program called an algorithm. Nobody knows exactly how these algorithms work, but we do have clues, at least from Google.

To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources and your location and settings. The weight applied to each factor varies depending on the nature of your query – for example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

GOOGLE DOCS

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Nearly 60% of all traffic on the web starts with a Google search. And if you add together traffic from other popular search engines (like Bing, Yahoo, and YouTube), 70.6% of all traffic originates from a search engine.

Don’t let your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site.

TYPICAL ACTIVITIES

    • Keyword Research
    • Technical Auditing
    • Onsite Optimisation
    • User Experience

OUR OFFER

HTML Puzzle are an SEO agency that runs incredible successful campaigns in all sectors, using a unique team of technical and creative specialists.

There’s nothing worse than pushy salespeople, which is why we don’t employ any. So if you’d like to discuss how SEO can help you with one of our consultants, then please just get in touch for a chat.

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