C
ontent marketing development should be more than developing content for just the sake of it. Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time.

But, the question is, how do you get started? Like I said, there’s no one way to develop content – but I like to think about it in the following two phases.

According to Content Marketing Institute, content marketing strategy is defined as “drawing and developing the larger story that an organization tells. [It involves] focusing on ways to engage an audience, using content to drive profitable behaviors.”

B
efore you ever begin with your content development plan, you’ve got to have an idea of what you’re working with already. In other words, you need to know how your existing content is performing in order to identify in any gaps, areas of opportunity, etc. on your blog.

This is the part where you need to roll up your sleeves and get your hands dirty. Whether you’re starting out with a client and doing an official content analysis to create a content development plan (where one may not have existed previously) or you’re doing a content audit of a site you’ve been working on for some time to revise or improve your plan for the future, you need to get comfortable with content measurement.

B
ut, after developing and publishing said pieces of content, you discover that they don’t actually lead to the results you were looking for. This could be for any number of reasons: seasonality, failure to properly promote posts across social media, posts not being published at the optimal time, etc.

We like to recommend to clients is that they develop their editorial calendar on a quarterly basis, giving them enough time to build out posts predicted to drive results – and time to evaluate the performance of those posts prior to scheduling out the next quarter’s content.

Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

post-opus-1

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Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram,anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

EXAMPLE OF A LIST DONE WITH SHORTCODE

    • This is a list item number 1
    • This is a list item number 2
    • This is a list item number 3
    • This is a list item number 4

CONCLUSION

Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram,anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Written by Galin Balchev